30th August 2022
SDL Property Auctions sells its portfolio of estate agency partners to pursue the growth of unconditional auction sales
SDL Property Auctions has sold its portfolio of estate agency partners, built up over several years, to iamproperty in order to allow more focus on traditional unconditional sales at its live-streamed auction events.
These estate agency partners align well with iamproperty’s existing auction service, in both the business’s mission and proposition. There are also a number of SDL Property Auctions staff joining iamproperty, who will continue to provide excellent service and customer experience to these agents.
SDL Property Auctions have retained a number of key corporate clients in the move, including Knight Frank, a number of local authorities and the Scottish Government, to name just a few, who have all benefited from and favour SDL’s range of auction services including its modern live-streamed national auctions with traditional unconditional sales.
With this opportunity, SDL Property Auctions will continue to champion the secure, faff-free method of sales their auction routes provide to hundreds of customers and clients across the UK every month. In 2021 alone their live-streamed auction sales raised in excess of £250m, the success of which led them to win Gold at the Negotiator Awards 2021, in the Residential Auction Service Category.
Andrew Parker, Managing Director at SDL Property Auctions said, “We see our area of growth within the market to be through our corporate level partnerships, which have already proved to be a success over the last few years. Our deal with iamproperty allows our portfolio of Estate Agency partners to continue to be serviced whilst we continue to grow our business to the next level. We are one of the only auction providers in the UK to offer both traditional and modern methods of auction sales, all in the interest of making our customers’ sales journeys as swift and as stress free as possible. It will be sad to say farewell to our friends and colleagues, but we’re confident that iamproperty will be a great home for them.”