A guide for auction partners on how to refer a lead

We strive to keep our referral process as simple as possible for our SDL property auction partners. Whether you’ve been approached by a motivated seller who is keen to sell their property as soon as possible or maybe they’ve got a vacant commercial or residential property on their hands and they’re looking to save money by selling their unused lot. 

Regardless of the circumstances, auctions are often one of the best options for sellers and our quick and easy referral service makes it a breeze to get properties up on the market as fast as possible without being too time-consuming for you.

We also offer our full-service which includes everything from initial valuation to advertisement of the property, as well as free access to our POW_R platform for our partners. So, if you’re looking to refer a lead all the while enjoying our seamless service then keep reading as we’re going to take you through the process of referral to our team at SDL Property Auctions.

What would make a property ideal for auction?

There are many situations in which a seller’s best chance of selling their property would be at auction. Whether they want to sell fast and their property is ready for use or their property needs a bit of work but has plenty of potential, selling by auction means that you and your customers benefit from fuss-free transactions with almost no risk of the sale falling through.

Visit our partner portal

The first step after meeting a seller and deciding that the auction is the most appropriate method of sale is to visit our partner portal POW-R. POW-R is a support tool which enables our partners access to this intelligent powered online resource to help boost their auction sales. We’ve poured our years of experience into this tool to ensure all of our partners can have full access to our invaluable auction knowledge right at their fingertips.

If you would like to learn more about this powerful partner portal then you can read our advice page POW-R up your estate agency business to discover more of the benefits of using this smart tool.

If you want to make a referral and don’t have your login details or have forgotten your password then you can contact us directly for more help.

Once you’ve logged into our partner portal, the next step is to enter the details and our portal will guide you through all the information we will need for the referral process.

Provide background information

When it comes to providing background information, it’s best to give us as many details as possible about the seller and the property so that we can tailor our service accordingly, ensuring the seller has the best possible chance of making a quick and successful sale at auction.

The background information we may require from you could include things like whether you have visited the property to value it for a private treaty sale, if the property has had a previous sale that has fallen through, if the property is tenanted, what the motivation to sell is, and if the seller is working to a specific timescale.

Don’t worry if you forget anything, should we need any more information we will contact you directly if there’s anything else we need to know about the seller and/or the property.

We will contact the seller

Once we have all the appropriate information we will get in contact with the seller to talk them through all the benefits of the auction and what the auction process will look like, including what the guide and reserve prices are, and how we will help them to decide on an appropriate price according to the property type and location. This will allow us to come to an agreement with the seller that works for all parties involved

Once agreed, we will send the seller over all of the necessary paperwork and documentation for their auction sale. As soon as we receive their signed agreement we will begin the marketing for their property.

We will keep you informed

Once the marketing begins and the property goes up for sale, all you will have to do on your end is wait for the results. We’ll keep you updated and informed on the process so you can stay focused on bringing in more business for your agency while we take care of auction sales and help you secure your income. 

Discover who to refer with SDL Property Auctions

If you need more help and guidance on identifying what kinds of sellers and properties will be the best match when it comes to selling at auction then you can contact our friendly team directly for more help. You can also visit our partner agents advice page for more advice on topics such as referring sellers to SDL Property Auctions and how to explain auctions and auction prices to your customers.